Research and Analysis
Understanding the beliefs and behaviors of users, customers, and stakeholders is an essential requirement for the success of any endeavor. Our qualitative and quantitative research methods locate the appropriate subjects, design an efficient and productive study, and gather reliable data. Analytical techniques turn information into insights and determine suitable data display formats for presenting results to different audiences.
Sampling Methods - Random
- Systematic
- Stratified random
- Proporitionate stratified random
- Cluster
- Area
- Convenience
- Expert judgment
- Quota
- Snowball
Research Activities - Interview
- Observation
- Survey
- Diary study
- Brainstorming
- Focus group
- Panel
- Usability test
- Demo
- Walkthrough
- Task analysis
- Card sorting
- Model building
- Collaging
- Mind mapping
- Location mapping
- Network analysis
- Archive review
- Literature review
- Vendor review
- Artifact review
- Data analytics
Analytical Techniques - Affinity diagrams
- Measures of central tendency
- Measures of dispersion
- Chi-square for two variables
- Multivariate correlation
Data Display Formats - Pie chart
- Bar graph
- Histogram
- Pareto chart
- Run chart
- Heat map
- Spider/Radar chart
- Cross-tabulation table
- Distribution curve
- Scatter diagram
- Comparison table
- T-chart
- Mind map
- Activity network diagram
- Force field analysis
- Fishbone chart
- Storyboard
- Personas
- Flowchart with swimlanes
- Procedure analysis
Presentation Options - Printed report with illustrations
- Slide presentation
- Webinar
- Podcast
- Video